Auto theft is a national crisis. We worked with the Insurance Bureau of Canada to motivate the Ontario and federal governments to take action through an advocacy campaign that demonstrated the emotional toll and financial impact of auto theft. The result was millions in funding and a national strategy to combat auto theft.
with a compelling digital campaign. By combining powerful videos, eye-catching out-of-home ads, engaging radio spots and vibrant social media content, we created a buzz that was further amplified by a sustained media relations push featuring expert voices.
In November 2023, the Ontario government committed $18-million to tackle auto theft – a major victory. But the success didn’t stop there. On January 31, the federal government announced $121-million in funding to combat auto theft and gun crimes, and on May 20, it released the National Action Plan on Combatting Auto Theft. This was a significant win for the insurance industry and for Canadian drivers.
