Hawaiian Tropic

Hawaiian Tropic is more than just a vacation sunscreen. That’s right – it’s skincare. We created an exclusive “Come Alive with Hawaiian Tropic” influencer experience to show our community of beauty-conscious sun lovers that Hawaiian Tropic is an everyday beauty experience.

We made the day
We made the day "come alive"

with breathtaking floral displays, professional photo sessions, and a motivational talk by keynote speaker and author Jessica Janzen who inspired everyone to find their joy in life.

Hawaiian Tropic PR Campaign
The event sparked a whirlwind of excitement,

leading to nearly 300 social posts and a staggering 2 million impressions! With an impressive engagement rate of 38%, profile visits to @htropic_ca increased by 5 times, and followers surged by 32%.


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