Paradigm helped bring the annual Toys“R”Us Top Toy launch to life with an exclusive event for influencers and media that had all the right elements to create excitement for hottest toys of the season and position Toys”R”Us as the place to shop for the holidays.
of the 2024 Top Toy List. The event included fun activities for the whole family, such as colouring, family photo ops, shopping, toy testing and Instagrammable photo moments.
and Geoffrey the Giraffe height chart. Attendees also had the chance to get professional photos with a larger-than-life photo moment. Each guest and their child were surprised with a Top Toy to take home, along with a Top Toy List Guide.
which generated 115 social posts and more than 600,000 impressions. There was also a significant amount of gift guide coverage, including 249 stories across the Postmedia Network, generating almost 41 million impressions.
