Under Armour hosted an exclusive fitness event and product showcase for influencers so that they could look good, feel good and perform well in the newest Under Armour gear. The brand partnered with PVOLVE and brought the celebrity workout to Toronto for the first time.
More than 20 influencers attended the exclusive event,
which included a gifting suite, a video experience, a nutrition station, and a workout led by a PVOLVE instructor and UA ambassador. To ensure guests were workout-ready, they were greeted with a welcome bag containing a UA Meridian workout outfit. They also had a chance to “shop” other looks from a selection of outfits on display.
The event was a great success
and the resulting social content generated 2 million impressions and a 5% engagement rate.
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